Project Completion
Today I finalized a project for the Chris Ward Team and it feels so good. Not in the aspect of collecting money but in the aspect of setting out to do a job and working through it and seeing the project in all its glory. Completing a project gives me so much intrinsic satisfaction, a smile to my face, that it is difficult to explain. Having a day job doesn’t lend itself to full time consulting work but sleeping is not in the grand scheme of things just yet.
Right now building a client base that wants results, trusts in their marketing professional and allows for creative freedom is what I am seeking. So it is a pleasure to work with a client that trust and allows a company to construct something that is that takes their marketing to another level.
There is more projects lined up and scheduled so if you would like to sit down with us feel free to contact us to see how TW Resource Group can leverage current or develop new marketing strategies for you.
ABigList Directory
Today must be the day for directory searching because here is another one, ABigList. It is a human edited directory, which I’m a fan of, and the best part is that submission is free. To get started click the image below.
LS Blog Directory
We are constantly adding our blog to directories and here is one that every blog site should take advantage of. Submission is free and easy; just click the image below to get started.
Price vs Service
Another area of marketing that gets overlooked is pricing points. Targeting consumers takes much more than a nifty product and slogan; it has to involve price to give the product the perfect desire and balance a level of service associated with that price.
If a product is priced cheaply and marketed to people with upper income levels then the product will more than likely fail due to it being seen as cheap and of low quality. On a flip note, if it is marketed to lower income levels and has a price out of their range then the consumer will not be able to afford it and the product will fail due to no units being sold.
Seth Godin’s Price blog gives a short, yet profound look into price as a form of marketing and is, in my opinion, why the Wall-Marts of the world struggle in to retain consumers in the long run. If price is the only thing consumers gains from doing business with such a company then what happens when the consumers desires a richer more meaningful experience?
Usually the consumer ends up leaving and purchasing from another company that fills service void to create a meaning buying experience. Service is a key part in the marketing strategy because consumers can always find something cheaper but the service can vary dramatically from one business to another and its service that retains clients while building a positive word of mouth.
The price vs. service debate has entrenched the real estate industry and has caused shifts on both sides, new business models to spring up and endless supply of blog postings on why both sides are right. It is a debate that won’t end in the near future but my take is; I will always be willingly pay more for a product if the service commitment is there. I want know that when things are bad I will be taken care of over the long haul and if price is the only thing they can only offer me than I am better doing business somewhere else.
Chris Wille, Senior Consultant
Experience
Toby Barnett and Chris Wille have gone full force into what they are passionate about and what they have considered a career changing opportunity. TW Resource Group is the next step in the path to success for Chris Wille. Bringing successful business practices, processes, and client management knowledge to the table, Chris is dedicated to providing TWRG’s clients’ with integral strategies to improving their overall success as a company.
Associate Financial Advisor - Undisclosed
Chris Wille has been working for a leading Financial Advising firm for the past six years as an Associate Financial Advisor under the guidance of one of the top 5 Advisor’s in the nation for the company. He assists in preparing investment recommendations for affluent. Not only does he look at client specific portfolio’s, he also is responsible for tracking the performance of various investment products offered in client portfolios.
Moving from the Corporate side of Finance to the Personal side of the Finance industry has definitely opened his eyes to the opportunities that lie in the Sole-Proprietor realm.
Cascadia Community College
Prior to his time as an Associate Financial Advisor, Chris spent a few years at Cascadia Community College as an Accounts Receivable Specialist. This was a key position which assisted Chris to come to the determination that Finance would help open the doors to his near future. Using his high attention to detail, Chris assisted the college in building tracking systems which played an integral role in maintaining and collecting on the third party accounts. These systems helped with the tracking of invoices, recording payments and billing past due accounts.
>Achievements
Dean’s List
Financial Management Association’s National Honor Society
Student Technology Fee Committee Board Member