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Affordable small business marketing strategies are becoming more challenging to come by these days. Everybody and their brother has a small business marketing website and they are trying to convince “you” why “you” need their services. Websites are built with headlines proclaiming expertise, knowing insider secrets, announcing outlandish results or our personal favorite: “we will submit your website to every major search engine.”
Claims like these have ended up causing more confusion for the small business owner as well as draining their pocket book of valuable resources that could be associated with more effective marketing strategies.
At TW Resource Group, we spend time with our clients to better understand individual needs to maximize their advertising budget. How does TW Resource Group accomplish the task of understanding client needs?
Client Interviews
One of the keys to success is having a detailed list of questions that enable us to understand our client’s goals, budgets and culture. In addition, identifying what our client’s current marketing strategy is and how they advertise to their niche market are just some of the areas covered.
Meeting with the Client
Our personal level service helps develop marketing strategies that convey our client’s passion for what they truely believe in. Marketing strategies are personal and have to be in-line with current company goals (which go far beyond increasing revenue) if they are going to be a success.
Provide Highly Detailed Project Proposals
Before anything is signed, before any payment is made, TW Resource Group provides a highly detailed project proposal that includes: parties involved, project overview & goals, implementation plan and estimate. That way the client knows we are accountable to completing everything. If the proposal is not correct, items need to be included and/or there is something else amiss it will be rewritten and resubmitted. Setting expectations and more importantly getting expectations correct is critical to project success.
Provide Highly Detailed Project Summaries
After all proposal items have been completed, TW Resource Group provides a high detailed summary. The summary covers every aspect of the project, amount due estimate and a report containing initial results. Most of the time, TWRG delivers immediate results that can be tracked through the long term.
So what can you expect from using TW Resource Group
A superior product, that clients can be proud of, that creates a revenue generating asset delivering long term results all the while contributing positively to a clients bottom line.
