Everett Mortage
Everett Mortgage is a website that has a vast amount of information regarding the mortgage and lending industry. Looking through the site I am finding more and more information about different loan programs. Being a local expert I find it far more reputable over another mortgage website because there is the ability to go and meet lenders in person to discuss my own personal mortgage options.
Brand building basics for every company
Branding is one of the most important items to a companies marketing program because it will be with a company from the very beginning all the way to the end. Branding is an item that is usually over looked as a whole but by default is deployed by small businesses.
Major corporations have spent billions of dollars and many years building the brand they want the public to know. There are three main items to think about when starting to think about how you want your brand portrayed: industry, logo and slogan.
Defining what industry a business works in is harder than it first seems. At first glance a start-up plumbing company would seem to be in the plumbing industry. But that is just part of it. It also works in the customer service industry and the home repair/maintenance industry.
This little example shows that defining an industry is more difficult that first realized. To start off make a list of everything your business does and who it serves. Then think about how are these items affected by other industry they maybe related to and it will give a business owner a better understanding of what their logo might look like.
A logo is the symbol of a company and it is the first thing that can relate a product or service to a company. A logo should convey what industry the business is in and what type of services it provides. Barnett Associates Real Estate, LLC uses a opening door in the middle of its name to convey who they are and what their business does. The opening door also gives the impression they are open for business and/or have a “open door” policy where questions and discussion are always welcome.Â
A logo should be simple in design, effective in its message and have the ability to be used in ever piece of marketing material produced. It is recommended that a logo design company be enlisted or a company purchases some excellent logo building software. After the logo is established then a marketing slogan can be thought of.
A slogan is a catch phrase that when said or read triggers a thought or feeling for a particular company or product. We hear slogans all the time in media advertising and can be highly effective especially when used in conjuction with a well planned marketing program. What do you think of when you hear these slogans?
- Chevrolet, like a rock
- Do you Yahoo?
- BMW, the ultimate driving machine
These slogans are built upon the already established image a company has and as time goes on add more and more value to the company in which they support.One item that affects a brand is time. It take awhile to build a solid and effective brand because a few marketing pieces can’t be produced and be immediately recognizable. This is also contingent on how much money a company may have to throw at building their brand. More money, less time and vise versa.
If a company uses a well planned marketing strategy and makes an effort to build a brand (instead of just getting their name out) it will pay long-term dividends and help increase the success of a small company.
Project Auto Movie Part 4
Getting a phone call at work from Dayzed50, he asked me where was…”I am and just shutting my passenger door”…it was like; jackpot. Leaving work I headed over to Dazyed50’s house to hear the initial start up after the motor instillation. He spent the early afternoon, Dayzed50 works graveyard, installing the H-pipe and fully assembling the last minute items it was time to see how it cracked over.
Dayzed50 is planning on taken tomorrow night off, no over-time, and get and road test the new assembly. The steering arm was to close for comfort on the new 1 3/4″ headers so getting a feel for the steering and new power parts will really give an idea if there are any major issues to be thinking about. I highly doubt there will considering how well it fired up and idled and the purred and rapped up (the smoke is caused from the new setup).
As we are looking forward with the project is: the idea is really starting to come together will many parties being involved. After the road test the Mustang may get on the dyno the coming weekend to make sure the air-to-fuel is on. We blew a motor due to air-to-fuel spike 5 yeas ago, no need to repeat that experience. Footage is getting planned and if tomorrow night is an early one then we’ll storyboard then instead of Saturday.
Related Posts: Part 1, Part 2, Part 3
Mustang: Project 1
Mustang: Project 1
This project has been blessed by the contribution of 4 key people, dayzed50 (owner), Brand (Dayed50’s brother), David (owner of Sunset Body Works) and Toby Barnett (friend). The goal has been to produce a movie on a budget and simeltanously creating a marketing piece that could be used for the benifit of the contributing members. So far we have all had a blast while puting countless hours. So take a peak and let us know what you think, but WARNING there is a Mustang going fast in subsequent pages.
To be continued…
New directory
TWResourceGroup.com just submitted for a new directory…check out the link below and submit your site for inclusion.
