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Brand Building Essentials, From Basic to Elaborate

Why Live Search is failing Microsoft

Saturday, June 14th, 2008

Everyone who follows online search is familiar with the competitive nature of the industry. The big three, Google, Yahoo and Microsoft, compete heavily to deliver the most accurate search results on a given query. That is why Microsoft made the half assed attempt to takeover Yahoo. As it sits, Google controls search, period, and that [...]

Brand building basics for every company

Wednesday, April 25th, 2007

Branding is one of the most important items to a companies marketing program because it will be with a company from the very beginning all the way to the end. Branding is an item that is usually over looked as a whole but by default is deployed by small businesses.
Major corporations have spent billions of [...]