Stop Killing Your Content 3.3 at Pubcon
– Photos are far more viral than infographics and videos.
– Traffic is greater than search; and converting traffic than search.
– Good content takes: Planing, research, drafting, Editing, Revisions, Publishing.
– Author Rank is the Who of Content.
– Style Guides and Education are Everything.
– Live a die by your editorial calendar.
– Tools: Scribe, Smartsheets, Veeb, Fiverr.
– Build up my writer’s social graph; Google+ circles.