Add your feed for free
I just added our feed to a new feed service called OgOg.org. It looks to be a very effecient service but only time will tell that is as good as it claims, view my profile.
Linking Strategies Explored
Over the past year there has been many changes across the internet regarding linking strategies and how effective they will over the long haul. To me there are three predominate with a few subset strategies being used and it is my goal to hash personal thoughts out as well as analyze some others to determine the most effective linking strategies for the future.
Acquiring mass links: Using the low cost strategy (in business terms) to gain the highest number of links in the shortest period of time using social media sites to set up free profiles. This strategy requires all the social media sites, Digg, MySpace, MSN Spaces, Newsvine and so on, that have no sign up fee where users can setup a profile and provide links to one source, like a website that needs to gain PR and attention. These free links, as they are, have no initial PR and require work just to get the page and the links on that page indexed within Google’ cache.
Benefit: A lot of links in a short period of time from a multitude of sources.
Drawback: There is no way to determine the value or quality of the link and takes a high investment of time.
Quality links in social media: Sites like Digg and Stumbleupon have high PR as well as trust rank with Google and can be used to sumit links to from blog postings as well as key pages in a website. If a marketer selects five sites to continually to submit stories to should increase the overall relevance and potential of the sites being used (that is the theory). The profiles, overtime, should gain the attention of Google and then themselves gain PR and trust.
Benefit: Quality links from a few sources while maximizing time and effort.
Drawback: The reach and disbursement of links is low in the short-term.
Acquiring the highest quality links: Using directories, bloggers and other social media sources to achieve the highest quality links and returns to gain PR and trust for a website. This strategy requires knowledge and connections that stem from basic social media but also go far beyond what one link is worth.
Benefit: The highest residual return from a link that will continue to age and bring in business long into the future.
Drawback: High time invest to seek out quality links as well as a high marketing budget to sustain the cost of the links.
As I am reviewing what was written the choice should seem easy, go with the highest quality to get the highest return. But what if a big budget is not an option for a company, should the just not seek any links? or should the try to hit all areas and build to something greater?
The latter is seems to be the best option and it is what I believe any small company should do to gain presence using continual drive an effort.
Commodity goods on the web
I have been doing some thinking regarding commodity goods and the vast number of websites selling similar goods. The number has to be astounding and getting a website marketed to effectively generate revenue is probably becoming increasingly more difficult. As I surfed the net looking at websites I found one that caught my attention JJ Enterprises.
This consumer goods orientated website offers unique products that can not be found any where else. One of the most popular products is the XS Energy Drink. Over the past few years I have seen more and more of these drinks in the gym. They taste good and being sugar free people will not have to worry about their mouth rotting.
I believe this is a new company and just getting started but after ordering my first round of stuff through it was satisfied with the whole process. Thanks JJ Enterprises!
Real Estate Project
The other week I started a major website project for my real estate company Barnett Associates Real Estate, LLC. The company has decided to switch providers and building a new real estate website from the ground up. There were many reasons for the change but the biggest being the updated software we are going to be using, a Word Press theme, that incorporates a blog.
In the internet marketing world a blog is a must have on any site these days and the reason are huge to make the move. The main item that keeps me thinking is links. Blogging by nature encourage natural links between other bloggers since it is so easy and it is part of the social blogging culture.
By having a blog attached to a main site, one that other bloggers link too, means the main site receives all the benefit from the social linking and creates quality backlinks, review SEO category, for better search engine placement.
This new real estate website is requiring a lot of time to make sure the content is written excellent, the content is highly targeted for main keywords and the site is well organized and function from a user perspective. It the long run it will be well worth the time and the company will benefit from having better SEO throughout the site.
Guest Blogger 1
Last week I had the opportunity to be a guest blogger on WebNewForUs.com, real estate news blog. The article focused on using local, not national, real estate statistics to determine the health of local market, read full article.