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New project maximizes real estate appraisal company’s marketing
By Toby | May 6, 2008
This past year TW Resource Group has grown to provide pretty cool services to some awesome companies around Washington. This time is for a Seattle real estate appraisal firm Lamb Hanson Lamb Appraisal Associates, Inc. This is the largest single project done and the strategies use take advantage of the many solid Wordpress plugins to achieve excellent results.
A little about LambHansonLamb.com
Strategy and hierarchy were the two most important items of this site and would dictate how the rest of the framework would be laid out. LHL provides services across Washington state but those terms would be to difficult to target due to scale so and leads generated for broad terms would yield little. So it was decided to geotarget Seattle since it is the largest metropolitan area.
The homepage and navigation where built to maximize presence within the Seattle market; some examples are the residential appraisals, commercial appraisals, agricultural appraisals and litigation appraisals pages. Notice the title tags and page title match and this allows for greater keyword density while not overloading and spamming the main text. Clear and concise titles make a page more indexable and favorable with search engines.
Pairing these two items take more than just a standard site using the Wordpress platform. Plugins are essential and can only be used by a site hosting its own site not like the free versions that a person can get by signing up at Wordpress. Here is a quick list of the plugins:
- Contact Form ][
- SEO Title Tag
- Automatic Update
- Worpress Stats
They are probably the best, easiest and efficient plugins for a Wordpress blog. My thought is never crap up a site with junk that is found on every other website on the web. Let your competitors annoy consumers with advertisements and framework that is junk.
Another strategy built into their site is the static homepage with the - blog posting being placed directly on the /blog/ url. Many Worpress blogs fall short will this one because they are not set correctly under the Options panel. Making this work takes the website from being a blog to the next level, blogsite. Incorporating the traditional static homepage of a Web 1.0 site and adding the Web 2.0 blog feature.
The site is going to be a dynamite in the search engines due the framework construction and the staff utilizing the blog feature. Publishing original content, like what is done here, will grown the site into a Seattle real estate appraisal monster.
Topics: Do It Yourself Search Engine Optimization Strategies |