Comments on: Consistency in Marketing http://www.twresourcegroup.com/consistency-in-marketing/ Affordable Small Business Marketing Strategies Fri, 09 Sep 2011 16:05:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Toby http://www.twresourcegroup.com/consistency-in-marketing/comment-page-1/#comment-2148 Toby Sun, 15 Jun 2008 17:35:51 +0000 http://www.twresourcegroup.com/2007/05/10/consistency-in-marketing/#comment-2148 Another item that I believe that leads to chasing is the small business sector's reactive and not proactive marketing campaigns. Companies I talk to tend to think of their marketing campaign only when business is getting slow instead of in the constant basis. Usually it is because small businesses have to wear so many different hats and not a division to manage their marketing campaigns. Another item that I believe that leads to chasing is the small business sector’s reactive and not proactive marketing campaigns. Companies I talk to tend to think of their marketing campaign only when business is getting slow instead of in the constant basis. Usually it is because small businesses have to wear so many different hats and not a division to manage their marketing campaigns.

]]> By: Aaron Stanley http://www.twresourcegroup.com/consistency-in-marketing/comment-page-1/#comment-1164 Aaron Stanley Thu, 27 Dec 2007 00:59:44 +0000 http://www.twresourcegroup.com/2007/05/10/consistency-in-marketing/#comment-1164 You've hit the nail on the head. Lack of consistency and cohesiveness are probably the biggest marketing mistakes that small businesses make. Consequently, small business owners are often left chasing after the latest tactic that happens to be in fashion. It's short-sighted thinking. The best marketing systems are just that: SYSTEMS. They present a cohesive message across all their marketing channels (web, direct mail, advertising, etc.) and are delivered consistently over the long haul. You’ve hit the nail on the head. Lack of consistency and cohesiveness are probably the biggest marketing mistakes that small businesses make. Consequently, small business owners are often left chasing after the latest tactic that happens to be in fashion. It’s short-sighted thinking.

The best marketing systems are just that: SYSTEMS. They present a cohesive message across all their marketing channels (web, direct mail, advertising, etc.) and are delivered consistently over the long haul.

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