office1@washingtondc-fbi.gov

Tricky Tricky…Surf Safe!

For the social bookmarking I use Socialable, http://wordpress.org/extend/plugins/sociable/, by Peter Harkins. I used it when running Wordpress 2.1 and seems good with 2.5 as well. It allows for alot of various social sites that are far out of the norm.

The only problem with it is there are to many social sites submissions available or if only using a few the bottom of the page looks bare.

If you don’t have it installed, I would recommned using
http://www.ilfilosofo.com/blog/wp-db-backup/ - but I don’t know if it works with 2.5. It can be set to email you a copy of your database on a regular schedule.

What plugin are you using for your social submit icons? I like that layout better than some of the others I’ve wandered across.

His solution was to undercut the competition and compete solely on price. My position is compete on value and level of service so people feel like they get more for their money. He couldn’t get his mind around that competing on price is one strategy to target it a market segment and service and value are another.

Reminds me of a business strategy course back in college.

So there are two parts to this coin. Yes, there is a perception and psychology dependent on price. But it’s also important to communicate very clearly what sets your offering apart, so you can justify that price.

The best marketing systems are just that: SYSTEMS. They present a cohesive message across all their marketing channels (web, direct mail, advertising, etc.) and are delivered consistently over the long haul.