What is the Value of Quality SEO?
The small business sector should be paying close attention to how their website is performing on the WWW dot. Why? Reason: To find missed opportunities. Small business owners are faced with particular online challenges that their larger competitors may not and that is of having an in-house SEO (search engine optimization) expert or even a SEO budget all.
A website contributes little to no value for its owners if it doesn’t bring in a steady stream of business. Have you ever heard business owners saying “I have a website but do not know how much traffic it generates” or “in this industry clients do not come from the internet”? I have. One has gone as far as said “I have a website but don’t know what the website address is”. Believe me, that one drew a facial expression of absolute horror.
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PubCon Day 3 – Content Creation, Topics, and Search
Day 3 of Pubcon started out a little slow for me due to Day 2’s night out with friends. The morning sessions where missed but had the chance to grab three great panels.
– Real World Winning Tactics for Content Creation
– Search Bloggers: What’s Hot and Trending?
– Super Session : Search Engines and Webmasters – aka: The Search Engine Smackdown
On Day 3, it was my intent to lead off of Day 2’s question to Rand and concentrate on good quality content. The Content Creation panel shared a lot of valuable information and some good takeaways that I applied to real estate topics are:
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Day 2 PubCon recap and Mind Dump
Sitting here with loads on my mind, it is only pertinent that I have a icy cold adult beverage and stream KISW while working out today’s Scooby Snacks of information. Today’s agenda covered a lot of different topics and the panels where unbelievable so here is the short list and then onto more detail (panel list is in order of attendance).
– How do Social Media & Search Intersect?
– Understanding The Complex Social Marketing Playing Field
– SEO Design & Organic Site Structure
– Mega Site SEO
The first session started off with a text from Max while did today’s earlier blog – “dude slow down – you’ll break the keyboard 
”. After looking around for him and laughing a bit it was time to start rolling. The first panel discussed how search and social media have many cross sections. The one item I really pulled out is using social media can help build search results buy creating awareness and hopefully many backlinks. This is something I have really struggle with and haven’t done very well – mostly my content in the social media realm isn’t worth sharing. But I will keep trying to get something to pop.
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PubCon Day 1 Recap & What Has Me Thinking
Yesterday was my very first day attending PubCon and to say the least – I was impressed. The talent that conducting the panels and speaking at the keynote was second to none, well expect for one gal – she was out of her league.
The day started out with a morning Keynote with Zappos.com CEO Tony Hsieh. He spoke on company culture and how focusing on improving the work place environment and finding people with similar core values can positively effect a company’s overall consumer experience. It was an insightful look at how culture can and will to continue be a very important part of successful company’s business models.
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Day 1 Itinerary for PubCon 2009 and Initial Thoughts
After arriving 2+ hours early for registration I have a few moments to look through Day 1 of PubCon’s itinerary to see what topics would interest me. The one thing I noticed is that registration for the days events starts at 7:30 am. Don’t they know I am night owl? The founders probably missed my memo.
This is what I have settled on for Day 1.
10:00a 11:15a – In-House SEO
If you have a do-it-yourself attitude, then you’re probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.
Moderator: Melanie Mitchell
Speakers:
Ash Nallawalla, Traffic Manager, Yellow Pages, Sensis Pty Ltd
Chris Hooley, Owner, MCP Media
Alex Bennert, In-house SEO, Wall Street Journal
Jessica L Bowman, Founder & President, SEOinhouse.com
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